Experience

PR Account Manager, Fabric Media, New York City, Sept. 2020 - Present

• Pitches and earns coverage in top and mid-tier entertainment, advertising trade publications to place stories surrounding the business of TV and streaming, the creator economy and other B2B narratives in the advertising and marketing realm

• Develops campaign strategies for clients based on target audience, channels and optimal reach

• Measures and reports media results using PR analytic software for internal and client management

• Executes media relations tasks including creating detailed media lists, scheduling interviews and preparing clients for meetings with media

• Crafts owned-content for clients, including press releases, blog, social and visual content

PR - Classical Intern, John F. Kennedy Center for the Performing Arts, Washington, D.C., June - Aug. 2019

• Developed media lists and practiced pitching stories to national and regional outlets in preparation for the Kennedy Center’s first expansion project, The REACH

• Established and maintained press relationships for the Kennedy Center’s first Summer Rooftop Happy Hour Series that generated an average of 3,000 guests per event

• Managed and coordinated top entertainment talent as part of a celebratory National Symphony Orchestra concert in partnership with NASA for the 50th Anniversary of the Apollo 11 mission

• Composed and edited press releases, media advisories, and performance programs for various classical and non-classical events for the Center

• Completed the Kennedy Center Internship Program that consisted of weekly classes in various arts administrative departments which informed a final pitch to institute programming that aligned with the Center’s mission and vision

Marketing/ PR Intern, London Film Academy, London, U.K., Sept. - Dec. 2018

• Audited social media communications and developed new style guides to reach target audiences

• Designed marketing materials for the annual student showcase at the British Film Institute, attended by over 500 guests of upcoming filmmakers and industry professionals

• Connected producers to film students for future creative projects and advised students on networking opportunities

Education

University of North Carolina at Chapel Hill, May 2020

Hussman School of Journalism & Media — B.A. in Media and Journalism with a focus in public relations; second major earned in political science. Graduated with Distinction.

Honors Carolina in London, U.K., Fall 2018

Study Abroad program with courses focused in British media, politics and theatre.

 
 

Skills + Talents

 

    • Earns coverage in national, top-tier media across entertainment, tech and marketing trades including The New York Times, Variety, Ad Age, Adweek, Digiday, Business Insider, and more.

    • Proves to increase client presence in earned media year-over-year, thereby expanding reach and media equivalency.

    • Launched a national media tour involving multiple stakeholders across the retail, consumer and B2B markets for a leading smart TV company.

    • Assisted in crafting messaging and placing coverage for new measurement currency transforming television market.

    • Proficient in using PR tracking softwares including Cision, Onclusive, and Critical Mention to quantify earned campaign efforts.

    • Experience in developing competitor analyses for clients and brands based on media presence and reach.

    • Experience maintaining targeted media lists and managing press mentions for client use and presentation.

    • Proficient in Adobe Suite — including Illustrator, Photoshop, InDesign, Premiere and more — to craft assets for client needs.

    • Experience using asset creation/management tools including Infogram, Frame.io, and others.

    • Experience using iSpot.tv and Tubular Labs dashboards to calculate impressions, reach, and engagement across linear TV and social video.

 

MEDIA RELATIONS IN ACTION